Debating social media… and... Social Media in Enterprises February 17, 2011
I've been reading Patrick's Blog
I'm interested in social media and virtual organisations - after all dadamac could not have existed without the internet and I also owe a huge debt of gratitude to Minciu Sodas which was a remarkable transnational online organisation (Minciu Sodas http://www.dadamac.net/network/minciu-sodas )Here are some snippets to encourage you to read further
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Debating social media…
Last week, I went to the Centre for Collaborative Creation for a debate organised by Claire and Nicola at SEO PR, part of Social Media Week London, on the role of corporate use of social media, and in particular, which part of an organisation should “own” the social media budget. The debate was between representatives of a search engine optimisation agency, a PR agency, a marketing publication, a small social media consultancy and a technologist.
It was a very interesting discussion. Very roughly speaking, the SEO, PR and marketing guys all said “we should!”, Anke Holst – the consultant – said “it depends”, and Benjamin Ellis, the technologist, said “who cares?”. (snip)
Benjamin came out with two interesting points. (snip)
Secondly, he pointed out how organisation structures haven’t caught up with social media. As a means of communication, social media flatten hierarchies (snip) Just like use of social media within organisations, using social media to talk to customers will change the lines of communication, remove layers – and change the way businesses work.
(more at http://patrickhadfield.wordpress.com/2011/02/17/debating-social-media/ )
Social Media in Enterprises: my take on a broadbased discussion
There was a fascinating event this week, Social Media in Enterprises – the Elephant in the Ecosystem. The organisers – Alan Patrick and David Terrar (and apologies to others who must have also been involved!) – reckoned that there wasn’t much about the use and adoption of social media by enterprises in social media week, and they decided to rectify that.
(snip)
The move to flatter, less hierarchical organisations – even, perhaps, the fabled “virtual” organisations where almost all aspects of business are outsourced – may be the most fertile ground for social media in enterprises: they can be nimble, and they rely on effective communication to function properly. Here, use of social media could provide a real business advantage – and maybe this is where the real value of social media in business will be found.