Fwd - Best bits: how to measure your social impact - and comment July 19, 2011
Measuring the intangibles - good to see people tackling this issue. One of the mismatch problems between "real" development projects arising from local need, and projects that get funded because they "tick the right boxes" is that "real' projects have huge ripples of long term social impact but "ticking the boxes" measurements are short term and more to do with "bums on seats"
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Best bits: how to measure your social impact
Measuring social impact can be both complex and expensive. We round up our experts' advice about how you can avoid the pitfalls
- Article history
Kerry McCarthy - independent consultant
Use a case study to demonstrate how your impact: Include information, for example, on where a person was before the intervention and what changed afterwards. Focus specifically on how the programme brought about change and remind the audience how things may have been if the organisation hadn't been available for the person. Present a combination of facts: what improved and by how much, how people felt, the change in their lives – to capture the hearts and mind aspects of impact. Finally, include people's voices, as quotes or videos or podcasts.