When we asked our last Marketing Masterclass participants if they've recieved poor email marketing, over 50% of them put their hand up.

We want to make sure you find our email marketing useful and relevant.

You’re receiving this email because you’ve met or worked with Alasdair Inglis and Grow. If you’ve received this email in error or don’t want our email newsletters, click the unsubscribe button at the bottom of the newsletter and you won’t hear from us again.

We’re passionate about sharing fresh marketing information that makes a practical difference to your business and if you’ve worked with Grow you’ll know we’ve got plenty to say!

Yours in growth,

Do you want to take part in one of the UK’s best small business growth programmes?

In April, Alasdair developed and delivered a marketing and sales workshop as part of The Goldman Sachs 10,000 Small Business programme. Although it’s not confirmed yet, he expects to be teaching on the next programme, which starts in September.

It’s an incredible opportunity and we wanted to let you know about it. Please spread the word amongst your networks.

Quick Programme Overview

Over 100 hours of business and management education over 12 curriculum sessions.

Business mentoring during the programme and after it’s finished.

Programme graduates get opportunities to participate in alumni offerings such as workshops, seminars, and networking.

Small businesses and Social Enterprises are eligible for this programme. See eligibility for full details of who can apply.

Applications close on the 18th of May

Click here for further details

Why creating and sharing great content might just be the future of marketing

Creating regular, good quality content can help potential customers find you on Google

Adopting a content marketing strategy helps you attract quality, qualified leads to your business. Start to think like a publisher and make content an intricate part of your marketing strategy by pushing out tailored content to your online channels (website, blog, Twitter, Facebook, Linked In, etc).

• You can drive new leads to your website by blogging about your product or service
• Rank higher on Google by including keyword phrases that your customers are searching for
• Build new and existing relationships by posting one article that reaches hundreds of people
• Position yourself as a thought leader and develop trust with prospective customers
• Potential customers that pick up the phone will already trust you so they are more like warm leads than cold leads

YOUR homework is to start looking at what content your competitors are creating that you like and using that as inspiration for content that you want to create

Grow's would like to share with you

Alasdair and the team at Grow will be blogging regularly in the future. Until then, do follow us on Twitter as we Tweet regularly on all things marketing and small business related.

Alasdair wrote a blog post on Enterprise Nation on “why your competitors are also your friends.” It’s well worth a read if you want to get the flavour of things to come. It’s also got a very cute dog and cat picture on it!

Do you want more marketing success in 2012? We're doing our bit and are developing more marketing workshops for you.

The next workshop will be an Advanced Marketing Masterclass where we’ll share all of our secrets about how to create a continuous stream of leads for your business, because marketing is all about generating new enquiries. Alasdair will share loads of practical and proven ways to generate new business and we promise no tacky get rich quick methods because we all know that all marketing takes hard work to succeed!

Our Marketing Masterclasses at The British Library are still going strong. If your colleagues want to come, the discount code to pay only £45 instead of £97 is “britlibrary”

Click here to register your place

What do you need to know about Grow?

Grow are the small business marketing experts and have worked with over 80 businesses and taught over 500 how to transform their marketing over the past decade. Grow are expert panellists on The Guardian Social Enterprise Network, chosen partners of The British Library and teach marketing and selling on the Goldman Sachs Small Business Programme in conjunction with UCL. Grow are members of the FSB and The London Chamber Of Commerce. We are passionate about marketing!

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