New White Paper: Welcome to the Age of Co-Creativity September 11, 2010

"Welcome to the Age of Co-Creativity" is about marketing with consumers - with an emphasis on USA. In my mind this paper connects with September 9, 2010 - "Marketing to the bottom of the pyramid" and Dadamac and with ideas of collaboration covered in Pam - we want street lights! In my mind marketing to the Bottom of the Pyramid (BOP) should not just be about selling to people - it could also be about co-designing with them.  Also the co-creativity ideas in this paper should not just be limited to USA and other developed nations with easy communication channels - it should include the BOP people too. Dadamac Limited can help this to happen. We introduce people to each other - especially UK-Africa - and then we help them work together effectively.

If you are interested to know more, please contact me pamela.mclean@dadamac.net. Meanwhile - here is the paper:
New White Paper: Welcome to the Age of Co-Creativity

In the new paradigm, you don’t market to consumers. You market with them. BBMG’s latest think piece is a 16-page booklet exploring what the “Age of Co-creativity” means for creating and launching sustainable brands. Learn more and download the booklet.